Most Content Marketing Fails, So Keep These 3 Tactics in Mind | Entrepreneur.com

https://www.entrepreneur.com/article/232121

By Josh Kerr|Mar 12, 2014, entrepreneur.com

The idea that brands invest the time and ener­gy into craft­ing high-quality, engag­ing con­tent for their com­mu­ni­ties is pow­er­ful. Equal­ly as pow­er­ful is the idea that brands could actu­al­ly cap­ture new leads, move prod­uct and close sa…