Target Utility or Curiosity for More Enticing Email Subject Lines

“It’s best to write an email’s subject line after you’re done with the body, and try to make it actionable. But if you want to make sure your email is being clicked, offer either utility or curiosity in the subject, suggests a study by researchers at Carnegie Mellon University.”

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By joshkerr

Josh is an 8x startup founder and angel investor.

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